(2022) WhatsApp Business Pricing

New 2022 WhatsApp pricing, from a template-based model to a conversation-based one.

WhatsApp Business service is integrated with Web1on1. What does this mean for me?

Instead of paying for each templated message you send to a customer to initiate a WhatsApp conversation, now the first 1,000 conversations per month are absolutely free. And what’s more, you’ll only pay a single charge for each 24-hour conversation session.

This way, your business can build experiences your customers will love before having to pay. Even if your account has multiple numbers attached, the free tier threshold is still 1,000. 

How did the old pricing work?

Until now, customers were charged for sending a single pre-approved templated message to a customer to initiate a conversation in any 24-hour window. If your customer initiated messaging with you, WhatsApp didn’t charge for those messages or any company replies up to 24 hours following the last message that that customer sent to you. Any messages you sent to that customer outside the 24-hour period incurred a fee.

How does the new pricing model work?

Instead of paying per template, you’ll now be charged per conversation, but remember – the first 1,000 conversations are free. The new fees depend on whether the conversation is initiated by the business or the customer.

What is the definition of a conversation?

WhatsApp defines a conversation as a fixed 24-hour session that includes all messages delivered to your customer. You’ll only be charged once for each 24-hour conversation, no matter how many messages it contains.

The 24-hour conversation window begins when either:

  • You send a templated message and the message is delivered to your customer. It doesn’t matter whether your customer replies or not. This is a "business-initiated" conversation. Note – non-delivered messages don’t count.
  • You reply to a customer who sends you a message, and the reply is delivered back to the customer. This is a "user-initiated" conversation.

A session starts on delivery of a business reply to a user-initiated message or delivery of a business-initiated message to a user, and ends 24 hours later. 

At the end of the 24-hours, if the conversation is still ongoing, you’ll just be charged the user-initiated rate for another 24-hour conversation. If no messages are sent in 24 hours, and you want to re-engage the conversation, you can send another templated message and this will start another 24-hour session at the business-initiated rate. It’s as simple as that!

The cost of the 24-hour conversation varies by country or region. You can check WhatsApp's pricing overview to see what rates will be used for your business.

Business-initiated conversation:

Business-initiated conversation

Customer initiated conversion:

Customer-initiated conversation

Are there any other benefits?

As well as being given 1,000 free conversations a month, you won’t be charged for conversations when users message businesses using call-to-actions buttons on Ads that Click to WhatsApp or a Facebook Page call-to-action buttons. Free entry point conversations can only be user-initiated. The first conversation that starts from the entry point is free of charge, then subsequent conversations with the user are charged.

What will I pay per conversation? 

You can find the rate card for your country here.

How will Web1on1 charge you for WhatsApp services?

This change will happen automatically, so you'll notice the new conversation-based fee on your Web1on1 invoice after it goes into effect. 

If you don’t exceed 1,000 conversations per month, you won’t need to pay anything at all for using WhatsApp to engage with your customers. If you go over, Web1on1 will invoice you for the additional fees on behalf of WhatsApp directly to you.

Recap (Before / Now) 

  2021 (Old pricing model) Now (2022 new Plans)
Monthly fixed cost €95/month per WA number Included in your Plan
One time Setup cost  €150 Free
"Per unit" cost Template based Conversation based (1000 conversations included in your Plan)


Need help?  Contact our Support Team via our Help Center Chatbot